Digital Analytics, AI & MarTech Expertise

Over the past 16+ years, I have specialized in Digital Analytics, AI-assisted measurement, MarTech architecture and privacy-first data strategies. My work focuses on building scalable, reliable and business-focused measurement solutions.

• AI Engineering - applied workflows using OpenAI Codex, Claude Code and Google AI Studio
• Adobe Experience Platform - customer data architecture, Real-Time CDP and activation design
• Adobe Target - experience targeting, recommendations, personalization and A/B testing
• Customer Journey Analytics - cross-channel measurement models and analysis foundations
• GA4 & Google Tag Manager - implementation strategy, event design and governance
• Privacy-Aware Measurement - data minimization, consent-aware tracking and durable analytics design