This portfolio highlights practical capabilities across Digital Analytics, AI, MarTech Architecture and privacy-first measurement. It focuses on scalable analytics engineering, customer journey measurement and modern data-driven decision making without referencing confidential client implementations.
- Analytics Automation - scalable measurement operations, QA patterns and reporting workflows
- Google Analytics 4 & Google Tag Manager - event strategy, tagging governance and implementation quality
- Adobe Experience Platform - customer data architecture, profile design and activation readiness
- Adobe Target - experience targeting, recommendations, personalization and A/B testing
- Customer Journey Analytics - journey measurement, data views and analysis foundations
- AI-powered Analytics Engineering - practical workflows using Claude Code, OpenAI Codex and Google AI Studio